§ Case Study · Kaia ValenciaOngoing

Kaia Valencia: an AI creator brands choose to work with.

Kaia is an AI creator we built in-house. She shares fitness, fashion, travel, and everyday life, earns through TikTok Shop, and partners directly with brands that reach out to her. She is the same person in every post, and that's by design.

Kaia Valencia taking an evening selfie on a rooftop terrace in a gold dress
Rooftop · Evening
§ 01 · The hard part

Making one post is easy. Staying one person is not.

AI can generate a great photo or video on demand. Keeping the same face, voice, personality, and point of view across hundreds of posts and every format is a different problem. Without a system, details drift, tested ideas get rewritten, and nothing improves from one post to the next.

§ 02 · The system behind her

We built our own platform to run her.

Kaia isn't made from one-off prompts. She runs on an in-house production platform we designed specifically to keep an AI creator consistent and improving:

01

Consistent prompt building.

Every piece of content is assembled from her locked identity, voice, and current rules, never retyped from memory.

02

Guardrails that evolve.

Each video tool behaves differently. What we learn from every generation becomes a rule the next one follows.

03

Creator messaging.

Her voice and proven lines are kept intact, so what works keeps working.

04

Production logging.

Every build is recorded, so we always know what produced what.

05

Engagement and post analytics.

Real performance flows back in and shapes what she makes next.

The result is a loop: build, post, measure, refine. Each post makes the next one better.

Coming soon

The platform behind Kaia is becoming a product.

We're preparing it for other creators and brands building their own AI talent.

Preview of the in-house prompt builder
§ 04 · Where she shows up

Where she shows up.

Lifestyle content

Fitness, fashion, travel, and wellness.

TikTok Shop

Product videos that drive sales.

Brand partnerships

Direct collaborations in formats beyond TikTok Shop.

§ 05 · Why this matters for your brand

Why this matters for your brand.

The same approach keeps any AI output on-brand at scale: ad creative, conversational agents, and content. If it has to sound like you every time, it needs a system, not a prompt.

Want a system like Kaia's, built for your brand?

Talk to us about building your own →